Oh, my Slovenia... 💌
Holiday... A Roman Holiday! Vicky Christina Barcelona! Countless European vacation love stories have had our hearts in film and literature yet Slovenia seems unregarded. Such as an underdog suitor that suddenly shows its full potential as the actual love interest, the prince charming. Someone you hadn't thought to look at but now that you have – well, as Taylor Swift put it – you don't want to look at anything else, 'cause now there's daylight.
Set in a fairytale-ish collage of Slovenian landmarks and nature, our leading lady (herself the familiar face of Visit Slovenia's website) embraces her newfound lover, unable to keep the secret, vowing to tell the world "Finally, I've found the one!"
I was enthralled by getting the chance to work so extensively with AI on with project. The process of creating seamless visuals took a whole other turn – which I love, because it keeps me on my toes – taking me to a lovely outcome that I perhaps couldn't produce otherwise or at least in the timeframe available. An my god is prompting addictive 🤖
Scalability and variations
The adaptability of the messages here is insane! Speaking of a national tourism organisation, it was only natural to apply the concept to airport advertising and merch suitable to be sold to tourists and proud locals alike. Baggage trolley saying "We'll hold your baggage" and a huge sheet facing you right off plane declaring "Come for the crush, stay for this is meant to be" all feed into the idea of finally finding the one – dare I say it – where you least expected it.
