JOOU

”Onni on oivalluksessa ja suola brändien, projektien ja kampanjoiden visutuksessa. Konseptointi, visuaalinen suunnittelu ja tuotannon johtaminen pitää työ­päiväni täyte­läisinä ja sieluni ravittuna.”

"Aito intohimo ja synnynnäinen visuaalinen vaisto"

"Mieletön visio ja paneutuminen"

"Aito intohimo ja synnynnäinen visuaalinen vaisto" "Mieletön visio ja paneutuminen"

"genuine passion and inborn visual sense"

"incredible vision and dedication"

"genuine passion and inborn visual sense" "incredible vision and dedication"

Kupliva ja kunnianhimoinen Art Dirkka Helsingissä kansainvälisellä UAL:n Creative Direction -honours-tutkinnolla. Tarkka visusilmä ja terävä ideamieli toteuttavat kampanjoita taktisista taianomaisiin kuvittaen, leiskaten, animoiden ja siten sattuen myös copyttaen.

Kokonaisvaltaiset visuaaliset brändi-identiteetit sekä monipuoliset mainoskampanjat pistävät veren kiertämään ilman huolta huomisesta. Kotitoimistolla hörhöillään konseptuaalisempien ja spekulatiivisempien projektien parissa: filkkoja, kuvitusta ja vaatesuunnittelua.

Pysäyttämättömänä voimana etsin jatkuvasti uutta, mielenkiintoista tekemistä, jolla kerryttää kokemusta ja syvää osaamista. Koskaan en kieltäydy kiinnostavasta keskustelusta ja kuulen mielelläni jos minkämoista ideaa.

Laittele viestiä ja sovitaan kahvit.

✉️ kaisa.kettu@gmail.com 🤙 045 321 1135


AWARDS

👀 Young Lions Finland 2026 – Print: Shortlist (pending)
🏆 The One Club for Creativity – Portfolio Night World Champion
🏆 The One Club for Creativity – Portfolio Night 2025 All-Star
🏆 Uneton48 2025 Short Film Competition – Best Behind-The-Scenes
🏆 Vuoden Huiput 2025 – Jokeri: B2B Kultahuippu


PRESS

The One Club for Creativity (01/2026) – Four Young Creatives Named Portfolio Night All-Stars Grand Prize Winners

Also featured on Markkinointuutiset (03/2026) | Marketing Finland (02/2026) | Roastbrief (01/2026) | SHOOT(01/2026) | Markkinointiuutiset (01/2026) | Markkinointiuutiset (11/2025) | The One Club for Creativity (11/2025)

Hip, cool, strange and loud: impeccable aesthetic eye and mind to execute visual identities and ad campaigns ranging from commercial to personal in a variety of mediums including illustration, graphic design, layout design, motion design as well as occasional copywriting. Time after time I end up in the middle of a custom typeface logo design – a syndrome diagnosed back at my degree in Creative Direction for Fashion from the University of the Arts London.

Holistic visual brand identities and multifaceted advertising campaigns are the only ecstasy I require. My leisure time is dedicated to more conceptual and speculative projects of my own, including film scripts, painting and fashion design.

Hit me up ✉️ kaisa.kettu@gmail.com 🤙 +358 (0) 45 321 1135

Työpöydällä

Google Gemini

Shell & St1
(petrol, car wash and restaurant)

Hotel St. George & Hotel Haven
(luxury hotels in Helsinki)

Helsingin Musiikkitalo (music hall)

Linnanmäki (amusement park)

Domainhotelli & Hostingpalvelu
(domains and web hosting)

Restel & Tradeka
(restaurants & cooperative)

Jumbo-Flamingo (shopping centre)

Pihla Group (windows)

Nomart (design furniture)

*Konsultoin aika ajoin AD:n, ohjaajan ja graafikon roolissa itsenäisesti ja Studio Jossain nimissä sekä jossittelun alla Säätöö -pientuotantoyhtiössä. Tutustu töihin ja toimintaan jossain.studio tai laita Nellylle suoraan viestiä nelly@jossain.studio. Täällä on toteuttanu projekteja seuraaville:

Sporadic freelance work:
Studio Jossain (ex Nami Studio)
Noli Studios (short & longterm apartments)
Urbaani Legenda Second Hand
Turun Oratorio- ja TCYC-kuorot (choirs)

Huhupuheita

”Yhteistyö Kaisan kanssa on ollut alusta asti poikkeuksellisen sujuvaa ja inspiroivaa. Hän on ymmärtänyt luksus- ja premium-tason brändien ytimet nopeasti ja luontevasti ja auttanut viemään niiden ilmettä ja tarinaa eteenpäin luovilla, laadukkailla konsepteilla. Niin tekniset yksityiskohdat kuin brändien tunnelma heräävät eloon todella kauniisti Kaisan työpöydällä.”

“Working with Kaisa has been exceptionally smooth and inspiring from the very beginning. She understood the essence of luxury and premium brands quickly and intuitively and helped bring their visual identity and story forward through creative, high-quality concepts across a wide range of materials. Both technical details and the emotional atmosphere of the brands come beautifully to life through Kaisa’s work.”

Sirja Passoja / Marketing Manager / Client

”Kaisan aito intohimo ja synnynnäinen visuaalinen vaisto ovat ominaisuuksia, jotka olen urallani havainnut visuaalisen markkinoijan tärkeimmiksi työkaluiksi. Kaisan into ja avoimuus yhdessä luontaisen esteettisen silmän kanssa takaavat, että hän tulee menemään pitkälle tällä alalla.”

“I have witnessed Kaisa’s genuine passion and inborn visual sense – qualities I have found, throughout my career, to be the most important tools of a visual marketer. The enthusiasm and openness, paired with a natural eye for aesthetics, guarantee she’ll go far in this industry.”

Toni Salminen / Art Director at Salminen & Co / Ad competition partner

”Kaisa on idearikas ja näkemyksellinen AD, jonka into ja kyltymätön kiinnostus mainontaan ja graafiseen suunnitteluun luo mahtavan draivin koko tiimiin. Kaisa syttyy pienistäkin yksityiskohdista ja hänellä on erinomainen visuaalinen tyylitaju.”

“Kaisa is an inventive and insightful Art Director whose enthusiasm and insatiable interest in advertising and graphic design create a fantastic drive that extends to the whole team. There’s no detail too small for Kaisa to get excited about and her visual eye is impeccable.”

Teemu Tuohimaa / Senior Art Director / Colleague and mentor

”Kaisa toteutti täydellisen brändin meille. Olemme kiitollisia hänen mielettömästä visiostaan sekä paneutumisestaan – tarkkuus jokaista yksityiskohtaa myöten teki yhteistyöstä ja kommentoinnista erittäin helppoa. Pidämme Kaisan ehdottomasti verkostossamme tulevia projekteja varten!”

“Kaisa did everything to create the most perfect brand for us. We’re so grateful for her incredible vision and dedication. She paid attention to every detail while also being very easy to collaborate with as she took feedback very well. We will definitely keep Kaisa in our network for our future projects!”

Nelly Vuokko / Founder at Studio Jossain / Freelance client

Visuviitteitä just nyt:

Abstract painting of overlapping yellow and black bananas forming a curved shape.
A painting of a blue horse with pink outlines on a dark background.
A detailed painting of a royal couple in historic attire standing in front of a garden fountain with wild animals, surrounded by musicians playing guitars. The background depicts a castle on a hill and a church, with lush trees and flowering bushes.
A white swan figure with black eyes and orange beak, and a small red, spiky object in the foreground with the text 'VULGAR IS BEAUTIFUL'.
Book cover with large cream-colored title text and red stylized subtitle that reads "The Definition of Tradition" on a dark red background.
Plastic grocery bag filled with various colorful fruits and vegetables, including red bell peppers and oranges, on a dark surface.
Two white horses running on a grassy field with a large volcanic eruption in the background.
Knight in armor riding a black and yellow horse, holding a shield, with a castle in the background, all depicted in a folk art style.
Poster titled "Existential Dissociation" with a blurred, glowing figure of a person against a blue background, featuring yellow text about psychological states and awareness, and information about an event in Paris on April 21, 2024.
Close-up of a silver Ferrari sports car with a yellow ferrari logo on the front, parked on street at night with reflections and glare from lights.
Golden bikini top and bottom hanging on a clothesline next to a large electric fan on a balcony with a city view.
Four hybrid dog-human sculptures with elongated heads and black or white bodies, sitting against a gradient blue background.
A horse rearing up and kicking a cowboy with a lasso on a grassy plain during sunset, with 'Marlboro Country' and Marlboro logo in the top left corner.
Black and white hexagonal pattern forming the word 'hello' in a pixelated style.
Title screen for the movie 'Schenmouche' with a decorative background and a key illustration, produced by Loew's Incorporated.
French handwritten-style sign in black text on yellow background, saying: 'Talk about writing on paper is like thinking about a fork and a feau.'
Book cover titled 'JELLOUSY' by Roy Woods, showing a dark interior with chandeliers, a wooden counter, and two men sitting in front.
Event poster for BAD ASS BOSS PARTY BABP 2017, a party for ages 18 to 24 at Galleria Atski, featuring a blue snake with isolated black background, announcing a new torso outfit and an afterparty with Musta Härkä.
A car flying with clouds surrounding it, creating a surreal scene in the sky.
A distorted collage of multiple faces of a woman with a pink background, featuring overlapping and warped facial features from various angles. The text at the bottom reads "HAVE YOU SEEN THIS WOMAN?" and mentions the film "Ksenija Marinković" directe
Close-up of a heavily damaged silver car front, with crumpled hood, broken headlight, and distorted body panels.
Poster advertising a fantastic Florida weekend, featuring a palm tree and colorful text, with details about offer and expiration date of September 4th, 1989.
A man's face with a large, exaggerated mouth appearing as an open, hollow space, creating a surreal and distorted effect.
Multiple champagne flutes arranged in a line, with a blurred, repetitive reflection of the same glasses behind them, creating a mirrored effect.
A yellow bottle labeled "Pure Beauty" with orange text that says "Drink" and two orange slices attached to the bottle, one on each side.
Sketch of a man with glasses and striped pants sitting in a chair with his hands clasped, looking down, against a red background, with a table holding a small plant, a cup, and another small object.
A man painting a large cow mural at College Hill Arts Festival, with the artist sitting on a wooden chair and working on the black and white cow design.