MAALEIPÄ
IHME Helsinki
Speculative*

Jyvän matka maasta taikinaksi ja siitä suoleen – spekulatiivinen kampanja-konseptivisu tekstuuri edellä. Enpä uskonut, että suoli olis näinkin toimiva graafinen elementti!

From Ground to Gut: visualising sustainable ingredients’ journey from crops to dough and all the way to the human digestive system, this speculative campaign identity is all about texture and touch.

CREDITS
Kaisa Kettunen – Art Direction, Graphic Design, Copy

A framed poster with abstract illustrations of bread, leaves, and other food items, with Finnish text, leaning against a wall on a wooden floor next to a stack of books.
A colorful menu or brochure about cooking sections and wine, placed on a wooden chair in sunlight.
Two loaves of bread partially wrapped in dark green and purple packaging with the label 'Cooking Sections & IHME Helsinki Maaleipa,' placed on decorative purple and green paper, with two smartphones displaying digital content related to Maaleipa and Finnish cuisine.