Are you the VIP of HelmiSimpukka?
HelmiSimpukka's biannual coffee campaign took a glittering turn this summer as the tactical campaign's snack combo of coffee + sandwich or coffee + ring donut was accompanied by the raffle for a gold tinted VIP cup. A set of 100 exclusive and limited edition VIP cups were designed to be won at each station.
The character created for the petrol station restaurant chain's summer campaign earlier the same year, Personal Breaker S.T. Helminen was brought to strengthen and continue the saga in the late summer's coffee campaign.
A range of different printed assets were designed for the stations indoor and outdoor ad spaces along with a selection of animated and still digital materials for social media channels including Meta and YouTube.
✨ A personal favourite and something I consider a visual success is the animated version of the VIP cup with all the sparkle and glitter! ✨
