KAHVIIKOT
St1 / HelmiSimpukka

Mocca come on! Oletko Helmen vippi? Vuotuisen kahvikampanjan mekanimiksi suunniteltiin säihkyvä kultainen Vippikuppi. Arvonnan voittajien lisäksi kysyntää olisi riittänyt – Vippukupista tuli hittikuppi!

Look at it! It’s a shiny golden coffee cup! Wouldn’t you like to be a VIP at Shell? Wouldn’t you? The customers at over 100 petrol stations around Finland certainly did entering the draw by drinking coffee, coffee and ever more coffee!

CREDITS
Kaisa Kettunen – Graphic Designer
Teemu Tuohimaa – Art Director
Aleksi Parikka – Copywriter

A selection of beverages and snacks on a teal background, including a coffee in a yellow cup, a golden cup with 'VIPPI KUPPI' written on it, and a cold brew coffee with a straw, accompanied by a sugar-coated donut.
Advertisement for VIPP Helmies, a VIP membership at Helmisi Mumpukka, featuring a golden boot with VIPP KUPPI written on it and a crown logo.
A golden disposable coffee cup with a lid, decorated with sparkles, branded with the logo "VIPPI KUPPI" and the name "Helmi Simpukka" underneath, against a teal background with light effects.
Two folded promotional brochures on a green background. Each brochure features an image of a beige disposable coffee cup with a black logo that reads 'VIPPI KUPPI.' The brochures contain Finnish text advertising a VIP loyalty program for Helmi Simpukka, with steps for participation and the website helmisimpukka.fi.
A car wash and convenience store with a yellow sign that reads 'Helmi Simpukka' and advertisements for coffee and snacks. Two men are filling gas at a pump while a woman is walking toward the store entrance. The storefront has glass doors and windows with promotional signage.