The client is always right when it comes to their business, but so is a skilled designer when it comes to communicating the brand, not the people behind it.

The learning curve is curvy indeed.

“Trust what you see, not what you measure. It’s hard for the rational mind to accept, but if it looks wrong, it is wrong, math be damned.” – Jonathan Hoefler.

You can’t force inspiration – it’ll find you when it’s the right time. You can’t force creativity – it’ll take the magic away from the work. You just must wait for it. There’s nothing you can do about it. No. Nope. Nuh-uh.

Undoubtedly very few of us were cool in high school. Granted, I was seriously lame. In the back of my mind, I always sensed there was potential for it, but I only began to find my cool in university. Then I began to ponder, why does it matter to be cool.

— or — a journey through the fashion student trope, the industry and realisation.