SLOVENIAN AFFAIR
Golden Drum – Young Drummers 2024
Visit Slovenia

Rakkauskirjeitä Sloveniasta, jota on muuten mahdotonta kirjoittaa ilman lovea. Eipä yltänyt shortille, mutta tää jäi elämään pöytälaatikkoon toimivana konseptina koko valtion turismille.

Campaign concept and visual design for Slovenian Tourist Board, responding to the Young Drummers' competition brief topic "You can't spell Slovenia without love and that is why you must love it".

CREDITS
Kaisa Kettunen – Art Direction & Graphic Design

A large vertical banner advertising the Slovenian Fair hangs on a historic building. The banner features a smiling woman embracing a collage of Slovenian landscapes, mountains, and villages, with the text 'Slovenian Fair, move, learn, flourish' and a small green box saying 'I FEEL SLOVENIA'. The building has ornate architecture with multiple windows and decorative stonework, under a clear sky.
Vintage-styled poster for a Slovenian affair with a woman smiling and hugging a landscape of mountains and a village, with decorative words 'The secret you will never know' on the sides.
A decorative quote in red cursive handwriting that says, "the soul you will share more than a crush" on a beige background, with smaller black italic text explaining it as "Love Lettering in Compendium / regular (on path, tracking by hand)."
Illustration of a woman with a joyful expression, smiling widely, with her arm extended. The background features a scenic, colorful landscape with rolling hills, trees, and European-style buildings.
Magazine spread titled 'Slovenian Affair' with a humorous illustration of a woman hugging a mountain landscape, with the text 'Have a good time' written in cursive on the left page, and an advertisement label 'I Feel Slovenia' at the bottom right.
Two outdoor digital and print posters for Slovenian affair featuring a woman smiling and embracing the scenery of a Slovenian town with mountains in the background, and the words "Slovenian affair" in large red letters.
Airport advertising display promoting Slovenian affairs with images of a woman and scenic landscapes, and a small note saying "Welcome home, baby" in the bottom right corner.
Airport luggage cart with sign promoting Slovenian affair, featuring a woman smiling in front of a scenic mountain landscape with buildings.
A surreal digital collage of a smiling woman with a short bob haircut and red lipstick, blending into a landscape of a European village with churches, houses, and scenic mountains in the background.
A blue striped chair with a pink tote bag hanging on its backrest. The tote bag features red cursive text that says "I feel Slovenian" and a small label at the bottom right that reads "I FEEL SLOVENIA." The chair is on a concrete floor against a plain white wall.