MUNKKIMELLAKKA
St1 / HelmiSimpukka

Munkit ovat irti! HelmiSimpukan joka Vappu ja Halloween järjestämän Munkkimellakan ilme päivitettiin räjähtäväksi, äänekkääksi ja erottuvaksi.

The donuts are on the loose! Shell petrol stations’ restaurant chain HelmiSimpukka’s biannual Munkkimellakka donut campaign got an explosive, loud and distinguishable revamp.

CREDITS
Kaisa Kettunen – Art Director
Kaisu Kärri – Copywriter

Pink background with sugar-dusted doughnuts and rings floating around, centered text reads 'MUNKKI-MELLAKKA' with the Helmi Simpukka logo above.
Advertisement for donuts showing a purple background with floating donuts, text in Finnish highlighting a price of 8 euros for six donuts, and promotional information.
Two digital advertisement signs side by side, one with a red background and the other with a green background, both showing Finnish text promoting a food product called Munkki-Mellakka, featuring images of donuts.
Advertisement for donuts with text in Finnish, showing frosted donuts with powdered sugar on a purple background.
A promotional poster for Munkkimellakka with a purple background, featuring baked donuts and the date 30.4, surrounded by an explosion of brown dust or powder, with purple barricade tape marked with MUNKKIMELLAkKA.