PELKKÄÄ SÄÄTÖÖ

Säväyttävän retro brändi-identiteetti lyhärituotantoyhtiölle.

Lyhytelokuva Uneton48 2025 -lyhytelokuvakilpailuun.

🏆 Paras Behind-the-Scenes – Uneton48 2025

Brändi-identiteetti
AD: Kaisa Kettunen

Lyhytelokuva
Käsikirjoitus, ohjaus, animointi ja graafinen suunnittelu: Kaisa Kettunen
DOP, leikkaus ja värimäärittely: Nelly Vuokko
Äänisuunnittelu: Eero Evijärvi / DOUGH Sound
Pääosassa: Nelli Karmila

Large pink text with shadow effect that reads 'SÄÄTÖÖ'. Background of a dark, cloudy sky with trees and an old building with a dome and tower, partially visible through the trees.

Large pink text with shadow effect that reads 'SÄÄTÖÖ'. Background of a dark, cloudy sky with trees and an old building with a dome and tower, partially visible through the trees.

Black background with large pink vertical text and smaller white text and graphics scattered across the page.

Black background with large pink vertical text and smaller white text and graphics scattered across the page.

Three side-by-side photos: a rural field with a barn at sunset, a church tower amid trees at dusk, and a woman with long dark hair against a blue background, appearing blurred due to motion.

Three side-by-side photos: a rural field with a barn at sunset, a church tower amid trees at dusk, and a woman with long dark hair against a blue background, appearing blurred due to motion.

A scenic countryside landscape at sunset with a barn and trees in the background, overlaid with large, light pink text in a stylized font. Smaller text is at the bottom of the image.

A scenic countryside landscape at sunset with a barn and trees in the background, overlaid with large, light pink text in a stylized font. Smaller text is at the bottom of the image.

Three mockup Instagram screens showing a promotional event, with a woman wearing a hat and a blue sky background, including details and guest information.

Three mockup Instagram screens showing a promotional event, with a woman wearing a hat and a blue sky background, including details and guest information.

Text in Finnish that says 'pakkainen säätö' in yellow font on a black background.

Text in Finnish that says 'pakkainen säätö' in yellow font on a black background.

As part of Uneton48 short film competition, DOP Nelly Vuokko and myself entered for the first time. Having created a strong brand identity for our production agency, we were able to delve right in the film making after receiving our theme "bridge".
I rolled my sleeves up for the first time as a screenwriter and produced a multilayered Lynchian plot with an Andersonian lightheartedness in its visual language which I directed over the course of two days.
While the cut was colour graded, I designed and animated all the motion graphics, playing with a decorative typeface as the focal point of the graphics to further emphasise the sought-after aesthetic.
Finally, a series of posters practically produced themselves based on the strong visual identity of the short film.
A woman practicing yoga in a living room with large yellow text overlay reading 'Solitude' and smaller text 'Selk{E}ä Juttu'.

A woman practicing yoga in a living room with large yellow text overlay reading 'Solitude' and smaller text 'Selk{E}ä Juttu'.

Two book covers featuring a young woman wearing a hat, with text in Finnish, on a black background.

Two book covers featuring a young woman wearing a hat, with text in Finnish, on a black background.

Images of hands in white gloves exchanging jewelry and money, with large gold text reading 'Happiness' and small text above saying 'Looking for'.

Images of hands in white gloves exchanging jewelry and money, with large gold text reading 'Happiness' and small text above saying 'Looking for'.

Close-up of a hand holding a small metallic object with a reflective surface. Overlaid on the image are elegant, cursive yellow text that reads 'The Holy Grail' and smaller text in the bottom right corner that says 'The Holy Grail'.

Close-up of a hand holding a small metallic object with a reflective surface. Overlaid on the image are elegant, cursive yellow text that reads 'The Holy Grail' and smaller text in the bottom right corner that says 'The Holy Grail'.

A cozy living room corner with a white armchair, yellow cushion, wooden bookshelf filled with books, a framed mirror, a guitar, and a small lamp on top of the bookshelf, illuminated by natural light from a window.

A cozy living room corner with a white armchair, yellow cushion, wooden bookshelf filled with books, a framed mirror, a guitar, and a small lamp on top of the bookshelf, illuminated by natural light from a window.