PARHAAT VARATAAN AJOISSA
Helsingin Musiikkitalo
Helsinki Music Hall

Älä jää paikatta! Helsingin Musiikkitalo halusi lisätä ennakkolipunmyyntiään, mihin vastattiin Bernie Sandersin aikanaan valloittamalla retkijakkarameemin sovelluksella. Monipuolinen kampanja näkyi ympäri Helsinkiä sekä somea.

Musiikkitalo was in need of upping their ticket sales in the aftermath of the damage done to the industry by covid. The team arrived at the concept of "The Best are Reserved First" through an elaborate thought chain hopping from music festival marketing campaigns to online dating. Demand is derived through scarcity – or the implication of it.

CREDITS
Kaisa Kettunen – Graphic Design

A group of people sitting in an auditorium watching a performance or presentation. The text on the image says in Finnish: "MUSIIKKITALO Parhaat varataan ajoissa," which translates to "Music House The Best Ones Are Booked Early."
Three digital posters on a gray tiled wall, displaying Finnish words "Parhaat", "varataan", and "ajoissa" with images of people in an audience and the logo "MUSIIKKITALO" at the bottom.
A vintage green and yellow tram traveling along tracks in an urban area on a sunny day, with overhead wires and city buildings in the background.
People boarding a blue bus at a bus stop, with a digital advertisement displaying in Finnish, and a bus schedule sign above.