ROUTE ON DIVERSION
Eurobest Young Creatives 2024
Salvamento Marítimo Humanitario (SMH)

Kerran liikkumisvapaus on ihmisoikeus, miten muuttoliikkeen reitit eivät ole yhtä turvattuja ja vakiintoneita kuin julkinen liikenne? Pysäyttävä kampanja tuo vaikean ja ikävän aiheen lähelle potentiaalisia lahjoittajia konkretisoiden ongelman työmatkalaiselle helposti ymmärrettäväksi.

Since the right to move is a human right, why aren’t (maritime) immigration routes as safe and secure as public transport? This halting campaign brings the inconvenient and unpleasant subject close to potential donors transforming the problem into a concrete obstacle faced by commuters.

CREDITS
Kaisa Kettunen – Art Direction
Toni Salminen – Art Direction

A graphic representation of a bus stop on water with a sign that says 'Route on Diversion.' The image discusses the challenges faced by migrants due to European urban traffic congestion and the impact of blocked transit paths.
An illustration of a floating bus stop with people waiting, surrounded by dark water. The bus stop has illuminated display screens and luggage with some passengers looking at the screens or talking. Text on the image reads "Sorry for the inconvenience."
A poster promoting safe routes on the water with a boat station illustration, QR code, and logo, accompanied by a smartphone displaying a conversation about volunteer involvement for humanitarian aid.
A bus stop shelter with a black bench and glass walls, situated on a sidewalk beside a road. The shelter has red and white posters with French text, indicating a diversion route. The background includes trees, a low stone wall, and a large building. Text in the corner reads "Localised posters at a bus stop."
Traffic cone with a QR code and donation information for SMH's route on diversion campaign, alongside a mobile donation page and quotes about migration justice on a black background.